In core gameplay mechanics, these games are all very similar: players have to match three (or more) of the same tiles. But newer versions of classics like Candy Crush (and Tetris, for that matter) are still going strong. And more recently, there are popular titles like Ticket to Earth, Triple Town and TwoDots. In the 2000s, there was Candy Crush and Bejeweled Blitz. They started back in the eighties, with games like Tetris, Chain Shot! and Puzznic. Pretty much any game that challenges you to put matching objects together can be classified as a match 3 game. So now that we can see this classic, much-loved sub-genre in all its multi-metric magnificence, let’s take a look at what a successful match 3 game looks like. We recently updated our Benchmarks+ tool to include 25 sub-genres – one of which is ‘match 3 puzzle’. With Benchmarks+ we can see what metrics make the best match 3 games successful. The match 3 genre has given us some of the most successful, long-running games of all time.
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